Why Professional Photography?
A picture may be worth one-thousand words, but not every picture tells a motivating story about your property. A top professional photographer has the skills and techniques to showcase properties in a way that makes buyers interested! Here are some reasons to choose professional photography from us.

Why Pro Photos Are Worth It
The NAR has compiled some facts and figures about why striking, professional photographs attract buyers and are worth the investment.
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87% of homebuyers searching the internet depend on photos to find listings.
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Homes with professional photos get 61% more views.
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60% of a buyer's time is spent looking at listing photos, and only 20% each on the listing and agent description.
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Homes with high-quality photos receive 47% higher asking price per square foot.
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Not All Pro Photography is the Same
The goal of pro real estate photography is to highlight a property’s features in the “best light” possible. Therein lies the problem, as different light sources have different natural color. The human eye and brain automatically adjust for it, but cameras can’t. So, to overcome the “color casts” a camera records from different light sources, photographers use several techniques. One is far superior, but hard to master. We are experts in this technique.

Full Service Photography
Let Lou Gusmano Photography handle all your photographic needs. In addition to top quality real estate images, we offer other photo services including headshots, event photography, family and personal portraits, even fashion and product photos.